How Much Are Advertiser Paying For Internet Users In Rest Of The World To Google?

+6.14%
Upside
152
Market
162
Trefis
GOOG: Alphabet logo
GOOG
Alphabet

Alphabet (NASDAQ:GOOG, GOOGL), the parent company of Google, gets over 99% of its revenues from online ad revenues. However, the rest of the world (ROW) contributes nearly 55% to its revenues. With over 3 billion internet users, ROW has an internet penetration of over 46%. The table below estimates the revenue advertiser are paying Google for each internet user. According to our estimates, the revenue per internet user has declined only very marginally (by 0.5%) in 2015 as internet penetration improved for the underserved regions such as Africa, Latin America in the world:

Google rest of the world

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Alphabet
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