How Much Are Advertiser Paying For US Internet Users To Google?
Alphabet (NASDAQ:GOOG, GOOGL), the parent company of Google, gets over 99% of its revenues from online ad revenues. However, the U.S. contributes nearly 45% to its revenues. With over 280 million internet users, it has an internet penetration of 88%, one of the highest in the world. The table below estimates the revenue advertisers are paying Google for each internet user. According to our estimates, the revenue per internet user grew by over 14% in 2015:
Have more questions about Alphabet? See the links below:
- What’s Alphabet’s Fundamental Value Based On 2015 Results?
- By What Percentage Did Alphabet’s Revenue And EBITDA Increase In The Last Five Years?
- How Has Alphabet’s Revenue Composition Changed Over The Last 5 Years?
- By What Percentage Can Alphabet’s Revenues And EBITDA Grow In The Next 3 Years?
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Notes:
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Alphabet
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