This week, we saw some significant developments related to Google (NASDAQ:GOOG) & Facebook (NASDAQ:FB), which could impact their value in the coming years. Google made quite a few significant moves this week, which reveal some details of its long-term strategy.
It has revamped its iPhone app, and launched a new app for the iPad. The new app makes it easy for users to interact with shared content using a touch based interface, and places emphasis on sharing and relationships. It also makes it easier to start Hangouts on the iPad. It also launched a migration tool for Google+ Circles which will let users migrate circles, members and other settings between different accounts.
This week, it was also revealed that Google and Asus may be making a tidy profit on each unit sale of the Nexus 7, with gross margins of nearly 25% to 35% for the device.
It also launched a new feature – Search as You Type – for AdWords customers, which would help them increase sales and conversion rates on merchant websites by streamlining the search process.
Facebook had a pretty exciting week too, and rolled out a number of important updates. It may be looking to enter the social banking space by tying up with some major banks globally. This could open up a new revenue stream going forward.
It also announced a partnership with NBC for the coverage of the 2012 Olympics in London. We also saw it adding new music sharing features and other advanced analytics to artist pages on Facebook, as well as deeper Spotify integration.
It also added an Events Calendar and redesigned Events to add party, wedding and engagement event types on the network and share them. It also rolled out an update in Facebook Groups which lets users know who have read their updates.