Google Now Gives Mobile Search More Recency And Location Based Results

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Google (NASDAQ:GOOG) has launched Google Now, a new search interface which improves the search results based on the time and location of the search. It is available as part of Android Jelly Bean, the latest iteration of its mobile OS, and works by using the time, search history and location data to provide better search results. [1]

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Google Now offers a card-based interface which aids the user with real time data and reminders depending on the user’s preferences. In simple terms, Google is trying to bring Apple‘s (NASDAQ:AAPL) Siri-like functionality to Android, with features like Google Now and better voice powered commands.

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Google already dominates the lucrative mobile search market, but apps like Siri stand out as a more personalized search interface to the user. With these new updates and Google Now, it is trying to provide an even better experience based on a user’s search history, time and location and leveraging notifications to make it intuitive and effortless for the user.

Mobile search is a huge market and one of Google’s most valuable businesses with mobile search ads, accounting for nearly a third of its overall value. Google competes primarily with Microsoft‘s (NASDAQ:MSFT) Bing in the search space. We currently have a $680 Trefis price estimate for Google, which stands nearly 20% above its market price.

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Notes:
  1. Google Now: Contextual Results With Real-Time Reminders And Data, Techcrunch []