Google (NASDAQ:GOOG) started dabbling in hardware some time back, with Google Glass being its most interesting hardware project yet. It has unveiled yet another hardware device, the Google Nexus Q, at Google I/O 2012 and it seems quite impressive. The Nexus Q is a social streaming media player that can be controlled via Android devices, which connect to the media streamer via Wi-Fi. It comes with a built-in amplifier which can play music and video through connected devices. [1]
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The Google Nexus Q acts as an interface to the Google Play store, through which users can directly stream multimedia content on to their devices. It is powered by Android, and can be used by multiple users simultaneously. This is one of Google’s major attempts to invade the living room, a space that every major player like Google, Microsoft (NASDAQ:MSFT), Apple (NASDAQ:AAPL) and Amazon (NASDAQ:AMZN) is trying to conquer.
Apple already has had some luck with Apple TV and iTunes, and Microsoft is making inroads with the Kinect. Google is going to leverage the popularity of Android and the Google Play store to push Google Nexus Q into living rooms across the U.S. and eventually around the world.
We currently have a $680 Trefis price estimate for Google, which stands 20% above its market price.
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