Google (NASDAQ:GOOG) launched a ton of new cool stuff at the Google I/O 2012 event this week like the Nexus 7 tablet and the Nexus Q streaming box, but the product announcement which won the most plaudits was Google Glass. When it was first unveiled in April, it was dismissed as a gimmick by most tech gurus, but apparently Google has continued to work on it, and it is quite close to the final launch stage now.
Google unveiled the Explorer Editions of Google Glass at I/O 2012, and they will be priced at $1500 and be available around early 2013. Google will also launch a consumer version priced much lower for mass adoption. 
Google Glass is a set of augmented-reality enabled glasses – which would enable users to view information on a display which sits above the eye. Google’s glasses would be wirelessly connected to the internet, be powered by the Android platform and enable the user to interact using voice commands and eye gestures by tracking eye movements. It would also offer a camera to record video and capture images, and provide an overlay of data to augment the user’s view with additional information. After touch based interfaces, it could be the next big innovation in consumer technology and integrate technology into users’ lives in a seamless fashion.
Google stated that it has no plans to monetize the glasses using integrated advertising, but that could change if the technology takes off. For now, they simply plan to sell the hardware. Google Glass will work seamlessly with Android devices, and be integrated with core Google apps like Gmail, Hangouts and other Google services.
We currently have a $680 Trefis price estimate for Google, which stands 20% above its market price.Notes: