While Android was the primary focus of the Google I/O 2012 keynote with the launch of the Nexus 7 tablet, Google (NASDAQ:GOOG) also revealed some interesting operating metrics for Google+ and announced some new features for its social network platform. Google+ currently has more than 250 million total users, 150 million monthly active users and 75 million daily active users. Google+ active users spend 60 minutes a day across Google’s many services and 12 minutes per day in the Google+ stream. [1].
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Google also launched a tablet version of Google+ for Android and will be launching an iPad version soon. The new apps offer a much better user experience and are tailored for the bigger display and could help boost engagement levels. Google also announced the launch of Google+ Events, which enables users to create events and share invites among friends. Google+ Events could help Google gain some traction in the online photo sharing space as the new service also allows users to easily post and share pictures from various events.
For its developers, Google launched a new feature called Google+ History, which enables apps to auto-share their content and data once approved by a user. This is similar to Facebook’s auto-sharing, but with more control given to the user. Nevertheless, it could lead to better apps and lead to higher engagement levels on the platform.
If user levels and active usage on Google+ has a major inflection point in the near term, Google may be able to generate increasing amounts of social advertising revenue from the platform. Additionally, the data gathered on users from Google+ could also help Google improve its core search experience.
Search and display advertising account for more than 75% of Google’s total $680 Trefis price estimate, which is 20% above market price.
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