What percent of Google’s stock is AdSense?

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Google (NASDAQ:GOOG) is known for its main search advertising business.  The company also makes money through the search and content ad partnerships of its AdSense business.

Google provides the advertising displayed on partner sites and pockets a percentage of ad revenue generated.

How much of Google’s stock (as percent) do you think comes from AdSense?

A. 0.4%

B. 5%

C. 13%

D. 21%

E. 43%

Make a selection above to see the answer.

A Clue

Google generates about $35 for every 1,000 searches on Google.com.  Although Google’s search partners earn a comparable revenue per search, Google keeps only about 16% of partner sites ad revenue.

For additional analysis and forecasts, you can view our complete model for GOOG.

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