YouTube Adds Additional Monetization Options for Live Streaming Publishers

April 13th, 2012 by Trefis Team
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GOOG: Alphabet logo
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Last year Google (NASDAQ:GOOG) rolled out YouTube Live, a service which allows users to share live streaming videos with their audience. This week, it added a set of features which will enable publishers to monetize their live streams with instream ads or pay-per-view options. With the new options, publishers can price their live content based on country. [1]

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YouTube is still a small fraction of Google’s value

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YouTube Live is currently not available to all users, but will be rolled out to general public eventually. It could help small content creators distribute their live content more effectively, while also monetizing it easily. Google also launched some other features like Wirecast for YouTube Live, which enables users to produce live events supported by effects and overlays as well as new real time analytics that should help them analyze their audience statistics. With these added features, Google aims to become the default platform for video, be it standard video content or live streaming videos.

YouTube accounts for around 1% of Google’s total value. Google generates revenue through YouTube primarily through video ads, but it is still a small market than search or display ads. Google competes in the online video space with Facebook, Yahoo (NASDAQ:YHOO), Justin.tv, Ustream, Dailymotion and scores of other video portals.

We currently have a $670 Trefis price estimate for Google, which stands 4% above its market price.

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Notes:
  1. Celebrating YouTube Live’s first birthday, YouTube Blog [↩]