Google+ Hits 170 Million Users With Fresher Design, New Features

GOOG: Alphabet logo

Google (NASDAQ:GOOG) has refreshed the design of Google+, its social networking service which competes with the likes of Facebook, Myspace, Twitter and LinkedIn (NASDAQ:LNKD). Following the update, Google+ now has a cleaner interface with a revamped navigation bar, and redesigned profile pages, better discovery elements and a dedicated page for Google Hangouts. The new design is visibly less cluttered, and incorporates a lot of white space between the page elements, possibly a bit too much. [1]

Check out our complete analysis of Google

Along with the update, Google also revealed that more than 170 million users have adopted to Google+, but it’s not clear how many of them are actually active users, which has been a major issue for Google+ and led to far lower engagement levels than Facebook.

Relevant Articles
  1. Alphabet Stock Outperformed The Street Expectations In Q2
  2. What To Expect From Alphabet Stock ?
  3. Alphabet Stock Lost 10% In One Week, What’s Next?
  4. What’s Happening With Digital Ad Stocks?
  5. Alphabet (Google) Stock Underperformed The Consensus In Q3, What’s Next?
  6. Alphabet (Google) Stock Missed The Street Expectations In Q2, What’s Next?

With the new design, Google+ also aims to offer greater visibility to widgets and apps used on the platform. It also seems to be focusing on images, Hangouts, Circles and a new Explore feature, which helps you discover new content which is trending across the network.

With these updates, Google aims to attract a significant user base and generate increasing amounts of display advertising revenue from Google+. The social data gathered from Google+ could also help it improve its core search experience and generate more revenue from advertising by offering better targeting features.

Search and display advertising account for more than 75% of Google’s total $670 Trefis price estimate, which stands 4% above its market price.

Understand How a Company’s Products Impact its Stock Price at Trefis

  1. Google+ Gets A Big Refresh With New Navigation, A Redesigned Stream, A Dedicated Hangouts Page & More, Techcrunch []