How GM’s European Struggles Are Not Explained By Russia Alone

-7.82%
Downside
45.10
Market
41.57
Trefis
GM: General Motors logo
GM
General Motors

GM is losing market share in Europe.

Europe sales

A large part of this decline is explained by GM’s decision to pull out its Opel brand from Russia. GM’s sales in Russia are declining faster than industry wide sales.

Russia salesHowever, GM sales in Europe excluding Russia are failing to keep pace with industry wide sales excluding Russia sales.

excluding russia

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for General Motors

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