Will Artificial Intelligence Be The Next Battlefield Between Facebook And Google?
Recently, Facebook (NASDAQ:FB) introduced “Deep Text” a text understanding engine that can understand with near human accuracy the textual context of several thousand posts per second, spanning more than 20 languages. The company plans to use this technology to improve user experience on its platform in several ways. Some examples include, identifying the best quality comments on a public post and improving transaction experience on the Facebook platform, including the Messenger app. At the same time, Google has announced Magenta, a project from the Google Brain team, which aims to use machine intelligence for music and art generation. Both companies are investing heavily on artificial intelligence with the aim of attracting more users and advertisers to their platforms. We believe that in the future the company that is able to better deliver AI (artificial intelligence) will lead the industry.
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Artificial Intelligence To Become More Mainstream In Future
According to IDC, by 2020 the market for machine learning applications will reach $ 40 billion and 60% of those applications will run on the platform software of four companies – Amazon, IBM, Google and Microsoft. Google is opening its artificial intelligence technology to outside developers. While Magenta is being developed by a small team of researchers within Google, the company plans to invite external contributors to check in code to its GitHub, once it has a stable set of tools and models. This will make the technology more accessible and widely available thus increasing its adaptability. Google believes that intelligent software applications will soon become commonplace and machine learning will touch every industry. IDC estimates that by 2018 at least 50 percent of developers will include AI features in their products. As artificial intelligence become more and more mainstream, companies that are able to use this technology more creatively to enhance user experience will gain a competitive edge. Both Facebook and Google are actively working towards this goal.
Facebook is focused on personalizing its users’ experiences on its platform. Through Deep Text, the company aims to achieve this goal more effectively. The company plans to build new deep learning architecture by combing the inputs from its visual content understanding and deep text learning teams. While Google is much larger compared to Facebook in terms of revenues and market capitalization, the latter is working aggressively towards using artificial intelligence in most of its products. Recently AlphaGo, a computer program developed by Google, was able to excel at the ancient game “Go”, which has long been considered the most challenging game for an artificial intelligence to learn. One day before this achievement was announced by the Google team, Facebook mentioned that its AI team was getting close to achieving the same thing, thus demonstrating the seriousness of Facebook’s efforts in this direction.
Both Facebook and Google are looking to attract advertisers to their platforms through techniques which will give marketers a better return on their ad spending. Targeted advertising by understanding the needs of consumers using artificial intelligence can prove extremely useful in this market. The next battle between these companies will definitely be fought on the advancement and use of this technology as it becomes more commonplace in future.
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