How Do Facebook And Twitter Compare In Terms Of Users, Advertisers And Ad Revenues?

Meta Platforms

Social networking giants Facebook (NASDAQ:FB) and Twitter (NASDAQ:TWTR) are often compared in terms of user engagement, user base and their rate of growth. This is natural, considering the companies were established within two years of each other, both compete for user attention, and both had similar blockbuster initial growth trajectories.

However, Facebook has leaped far ahead of Twitter over the past few years on several counts, including user growth, user engagement, active advertisers and ad revenue generation. For example, Facebook has over 23 times more advertisers than Twitter, even though the number of active users is only 5 times that of Twitter. Another interesting development is that Facebook-owned Instagram now has 50% more advertisers than Twitter, which has been selling ads for significantly longer than Instagram. [1] [2] The table below compares key metrics for Facebook, Twitter and Instagram. fb-2fb-3

Have more questions about Facebook? See the links below.

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1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Facebook

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  1. Facebook For Business News,, March 2 2016 []
  2. Twitter’s (TWTR) CEO Jack Dorsey on Q4 2015 Results – Earnings Call Transcript, Seeking Alpha, Feb 10 2016 []