How A New SUV Turned Around Ford’s Fortunes In China
Ford’s China market share was flat year-over-year but its equity income from China increased by over 50% (year-over-year comparison) in the fourth quarter with the launch of the new SUV Edge and strong sales of other SUVs Mondeo and Kuga. This turned around the company’s Asia-Pacific results where its pre-tax profits were down 36% year-on-year in the first nine months of the year.
Have more questions about auto companies? Click on the links below:
- How Do Automotive Luxury Brands Compare In Their Performance In China?
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- How Do Auto Luxury Brands Compare In The US?
- What Is Driving Changes In Ford’s Annual Unit Sales?
- How Much Money Does Ford Make Per Car Sold?
- How Much Has GM Been Investing In Growth Opportunities?
- How Ford’s Unit Pricing Differs Across Geographies?
- How Much Has Ford Been Investing In Growth Opportunities
- Ford’s Overwhelming Dependence On North America
- How Much Profit Does Ford Make Per Unit Sold In Each Geography?
- How Different China Growth Projections Impact Ford’s Bottomline
- How Ford’s Poor Russia Performance Is Obscuring Gains Made In Rest of Europe
- How Careful Targeting of F-Series Sales Helped Ford Boost Its Profits
Notes:
- With F-150 EV Production Cut 50%, What Lies Ahead For Ford Stock?
- What To Expect From Ford’s Q3 Earnings?
- Will Strong F-Series Sales Power Ford’s Q2 Results?
- Can Ford Stock Return To Its Pre-Inflation Shock Highs
- Higher Truck Sales Will Drive Ford’s Q1 Results
- Ford’s Q4 Results Were Tough, But Things Could Get Better
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Ford Motor
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