E-Trade’s Key Monthly Brokerage Metrics Improve In May

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ETFC: E*TRADE Financial logo
ETFC
E*TRADE Financial

E-Trade’s key monthly metrics saw improvement in May. Net new brokerage accounts were up 18% year on year, despite the closure of nearly 5,000 accounts related to the shutdown of E-Trade’s global trading platform and the escheatment of unclaimed property. We currently forecast the total number of brokerage accounts at E*Trade to increase to 3.3 million by the end of 2016. Net new customer assets, which are comprised of net new brokerage and banking assets, grew 10% y-o-y, resulting in a slight improvement in total customer cash and deposits. However, the company’s Daily Average Revenue Trades (DARTs) were down slightly in the period, after improving in the month of April. This will likely have a negative impact on the company’s trading revenues. Going forward, we expect the company to see growth in total customer cash and deposits, underlined by the introduction of E-Trade’s robo-advisory service and a likely hike in interest rates in the second half of the year.

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for E-Trade

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