What Is Diageo’s Position in India’s Alcoholic Beverage Market?
Diageo currently holds ~55% stake in United Spirits Ltd. (USL) of India, a leading alcoholic beverage company in India. USL has sales of over 90 million equivalent units of Indian Made Foreign Liquor (IMFL) and a significant market presence across India. IMFL already accounts for 8% of the total volumes for Diageo. However, the alcoholic drinks segment has witnessed a slowdown in the country, which grew just 0.2% in 2015 as a result of price hikes, bans, and distribution challenges in a few states. According to Euromonitor, the corresponding growth rates were 6% in 2014 and 2013, 9% in 2012, and 11% in 2011.
USL owns the top selling beer in India – Kingfisher – which has a 41.3% share in the Indian market.
Diageo has two of the top five most selling spirits in India in 2015. These are McDowell’s whiskey with 17.7% share (number 1) and Old Tavern whiskey with 4.1% share (number 5).
Have more questions on Diageo? See the links below:
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- What Is India’s Share In The Net Sales Of Diageo Before And After The Purchase Of United Spirits Limited?
- Diageo: Year 2015 In Review
- How Will Diageo’s Revenue And EBITDA Composition Change In The Next Three Years?
- Where Will Diageo’s Growth Come From In The Next Three Years?
- What is Diageo’s Fundamental Value Based On Expected 2016 Results?
- What Is The Share Of Global Net Sales For Diageo, By Alcohol Category, And How Has It Changed?
- How Has Diageo’s Revenue And EBITDA Composition Changed In The Last 3 Years?
- How Has Diageo’s Volume Share Of Premium Spirits Changed Over The Years?
- What Are Diageo’s Highest And Lowest Growth Markets?
- By What Percentage Did Diageo’s Revenue & EBITDA Decline In The Last 3 Years?
- What Is Diageo’s Revenue And EBITDA Breakdown?
- How Has Diageo’s Volume Composition Changed In The Last 3 Years?
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