Constant Contact Acquires SinglePlatform, Bolsters Online Marketing Business

by Trefis Team
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Constant Contact
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Constant Contact (NASDAQ:CTCT) has acquired SinglePlatform, a startup which helps small businesses list their information online and be discovered through online searches. It enables businesses to update their business information and distribute content quickly on sites like local review websites, search engines, online directories and social media networks. SinglePlatform will be integrated into Constant Contact’s online marketing tools. [1]

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With SinglePlatform’s offering, the Constant Contact online marketing suite will offer a better online discovery solution for small businesses, and drive leads and sales for their products and services. It will adopt a freemium model with the basic service being free and additional premium features being bundled in its Digital Storefront solution, which allows businesses to add rich content like menus and photos to their listings.

Constant Contact acquired SinglePlatform for $65 million in cash and another $40 million in payouts and earnouts.

Wiley Cerilli, CEO of SinglePlatform, said:

“The Internet is shifting from a listing directory to a discovery engine. The first step is making sure your listing is available wherever people are searching. The real magic happens when rich business information – menus, product photos, videos – is delivered at the moment that people are making a purchase decision. SinglePlatform’s Digital Storefront is designed to do just that, getting small businesses in front of more people with the type of information that drives new customers and increased sales.”

Cerilli is the founder and CEO of SinglePlatform and a former executive of SeamlessWeb.

Constant Contact’s online content marketing business accounts for more than 80% of the $27 Trefis price estimate for Constant Contact. Our price estimate stands nearly 60% above the current market price. It offers a complete set of online marketing tools, including email, event, social media and mobile marketing, and competes with the likes of Groupon (NASDAQ:GRPN), Living Social, Eventbrite, iContact, Surveymonkey as well as Salesforce.com (NASDAQ:CRM).

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Notes:
  1. Constant Contact acquires Digital Storefront provider SinglePlatform, PR []
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