Constant Contact Upgrades Social Campaigns for Facebook Timeline

by Trefis Team
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Constant Contact
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Last year Constant Contact (NASDAQ:CTCT) launched Social Campaigns, which enables small businesses to run social media marketing campaigns on networks like Facebook, Twitter and LinkedIn. Since the launch, Facebook (NASDAQ:FB) has made quite a few significant changes in its interface, and recently rolled out Timeline, a new profile interface for users. Following that update, Constant Contact has upgraded its Social Campaigns product and optimized it for Facebook Timeline. [1]

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Social Campaigns now enables customers to add additional functionality to their Facebook page right from its platform. It also offers video sharing, list building and blog syndication tools to increase customer engagement levels. The new improved Social Campaigns allows users to easily publish and manage marketing campaigns on Facebook and grow engagement through likes, comments and sharing.

Mark Schmulen, General Manager, Social Media, Constant Contact, said:

“Facebook’s new Timeline format really reinforces the importance of creating and sharing engaging content and exclusive offers that capture the attention of both customers and prospects. More than ever before, small businesses have the ability tell their story on Facebook in a visual, engaging way that makes it easier to re-create the in-person experience online that they are already experts at providing. The changes we’ve made to our Social Campaigns product make it extremely easy to take advantage of this opportunity with measurable marketing initiatives that drive both real engagement and action, right from within Constant Contact.”

Constant Contact’s new social media marketing offering is part of its content marketing business, which accounts for more than 80% of the $27 Trefis price estimate for Constant Contact. Our price estimate stands nearly 10% below the current market price. The company offers a complete set of online marketing tools, including email, event, social media and mobile marketing, and competes with the likes of Groupon (NASDAQ:GRPN), Living Social, Eventbrite, iContact, Surveymonkey as well as Salesforce.com (NASDAQ:CRM).

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Notes:
  1. Constant Contact’s Social Campaigns Now Optimized for Facebook Timeline, PR []
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