Constant Contact (NASDAQ:CTCT) has upgraded its email marketing offering with additional features which add e-commerce integration to its core email marketing tools. The new feature upgrade enables customers to capture and sync customer data and create email lists based on purchase data to drive purchases and create a better shopping experience. 
Constant Contact also announced its new AppConnect Development Platform which takes third-party applications and integrates them with Constant Contact’s core offering. Its current integrations include Viewbix for online video viewing, Fanplayr for social gaming mechanics, and some more.
Kevin O’Brien, AppConnect, Constant Contact, said:
“Small business owners will tell you that repeat business is the lifeblood of their organizations. A key component of driving repeat business is consistently engaging with customers through email marketing campaigns. These integrations will help small businesses save time and money by adding additional value to their email marketing efforts.”
Constant Contact’s event marketing offering is part of its content marketing business, which accounts for more than 80% of the $27 Trefis price estimate for Constant Contact. Our price estimate stands nearly 10% below the current market price. It offers a complete set of online marketing tools, including email, event, social media and mobile marketing, and competes with the likes of Groupon (NASDAQ:GRPN), Living Social, Eventbrite, iContact, Surveymonkey as well as Salesforce.com (NASDAQ:CRM).Notes: