Constant Contact (NASDAQ:CTCT) has upgraded its event management product with new features that provide additional customization options, mobile registration support and expand the online social reach of events through more promotional features. Constant Contact’s event management offering enables small businesses to hold and manage events with an easy-to-use online event marketing and management service. The new upgrade brings customizable themes, mobile friendly registrations and check-ins, and online event directory integrations for event promotions. [1]
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Constant Contact’s event marketing offering is part of its content marketing business, which accounts for more than 80% of the $27 Trefis price estimate for Constant Contact. Our price estimate stands nearly 10% below the current market price. It offers a complete set of online marketing tools, including email, event, social media and mobile marketing, and competes with the likes of Groupon (NASDAQ:GRPN), Living Social, Eventbrite, iContact, Surveymonkey as well as Salesforce.com (NASDAQ:CRM).
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