Constant Contact (NASDAQ:CTCT) released a new tool, Scan-to-Join, which enables small businesses to reach more customers and expand their mailing lists using QR codes to offer deals, coupons, promotions and other updates on mobile phones. [1] Through Scan-to-Join, small businesses can easily create QR codes and mobile sign up forms and enable their customers to simply scan the code on their smartphones and sign up for special deals or provide additional information about their products and services. The QR codes can be placed on business cards, brochures or marketing flyers along with other information, giving small businesses an additional channel to interact with customers.
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With its recent acquisitions in the daily deals and mobile marketing segments, and the launch of its social media marketing offering, Constant Contact now offers a full spectrum of online marketing services targeted specifically at small businesses. It started out as an email marketing solution offering event marketing and online survey tools, eventually moving into every major niche related to online marketing. We expect mobile marketing, social media marketing and daily deal offerings to drive its revenue growth in the coming years, while email marketing takes a back seat.
Content marketing, which comprises email, social and mobile marketing accounts for more than 80% of our $27 Trefis price estimate for Constant Contact. Our price estimate stands nearly 5% below the current market price.
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Notes:- Constant Contact Announces New Scan-to-Join Feature, Yahoo News [↩]
