Salesforce.com (NYSE:CRM) announced a couple of new products at the Cloudforce 2012 event. It finally launched Salesforce Rypple, a new human capital management (HCM) offering which will compete with similar products by Oracle (NASDAQ:ORCL), SAP (NYSE:SAP) and Microsoft (NASDAQ:MSFT). It also showcased Site.com, a new cloud-based content creation and management tool for businesses. 
Salesforce.com makes another stride in enterprise cloud market
Site.com enables businesses to create, design and publish online content easily, not only to their own websites, but also on their other online properties, landing pages and social networks. It enables marketers to push updated content regularly to all the platforms they are present on while allowing them to maintain a consistent visual feel and experience for text, images, video and rich media content. Site.com comes with templates that allows small businesses to quickly design and deploy their own websites, and create forms to gather customer feedback. It offers localization with support for multiple languages.
Site.com will be integrated with Salesforce’s existing offerings like the Sales Cloud, Service Cloud, Force.com apps and Database.com. It also offers built-in collaboration with Chatter to simplify the content creation process. Site.com will be priced based on the number of sites and number of developers using it. It will also be offered as part of the complete Salesforce.com package.
Site.com will be a part of the cloud computing business, which includes Chatter, Force.com, etc., and accounts for around 37% of Salesforce.com’s $122 Trefis price estimate, which stands nearly 15% below its market price.Notes: