Salesforce.com Rolls Out Rypple Mobile App for Social Performance Management
Salesforce.com (NYSE:CRM) acquired Rypple, a cloud-based social performance management software maker, back in December 2011. Rypple’s software enables employees to improve their performance using a social and collaborative approach. It recently launched an Android app for Rypple to focus on the growing mobile workforce in enterprises. [1] Rypple already offers an iOS app and is now available on the two largest smartphone platforms. Salesforce.com plans to rebrand Rypple as SuccessForce and enter the human capital management (HCM) software market where it will compete primarily with SAP, which recently acquired SuccessFactors. Salesforce.com is one of the leaders in the cloud-based enterprise software market, where it competes with the likes of Oracle (NASDAQ:ORCL), SAP (NYSE:SAP) and Microsoft (NASDAQ:MSFT).
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Rypple offers various features such as badges, skills, goals and game mechanics to enable managers to improve team performance. It already has a large enterprise customer base including Facebook, Gilt Groupe, Kobo, Mozilla and Rackspace. Rypple’s features will also be integrated into Salesforce.com’s other cloud-based products like the Sales Cloud, the Service Cloud and Chatter. The Android and iOS apps will not only help boost Rypples sales, but will also pave the way for Salesforce.com to gain significant market share in enterprise mobile software.
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Salesforce.com has been eying the enterprise mobile space since months now and has launched mobile optimized versions of some of its offerings. We expect the enterprise mobile software market to expand rapidly in the coming years, and contribute to a larger part of Salesforce.com’s overall revenue.
Cloud-based customer software and other cloud computing offerings account for more than 90% of our $121 price estimate for Salesforce.com, which stands marginally below the current market price.
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