Why We’re Revising Our Price Estimate For Avon From $3 To $5

-50.38%
Downside
5.57
Market
2.76
Trefis
AVP: Avon Products logo
AVP
Avon Products

Avon has been on a downhill journey since 2011 (its last profitable year) as its direct selling model continued losing market share to retail outlets and online shopping. Avon’s annual sales had declined by ~35% since 2011, and its share price, too, fell by ~80% during the same period. In 2015, Avon had been on the lookout for a buyer for all or parts of its business, which it finally found in December in Cerberus Capital Management. Cerberus invested $435 million into Avon and carved Avon’s North American division into a separate entity by investing another $170 million in it. In January this year, Avon entered into a strategic collaboration with Hewlett-Packard for hybrid infrastructure information. The agreement is expected to enhance Avon’s global IT infrastructure, where Hewlett-Packard will help Avon by identifying cost-effective tools and processes in order to boost the beauty company’s operational efficiencies. This will improve Avon’s adaptability to the ever-changing dynamics in the beauty industry. We expect these changes to significantly revive the company’s performance in the coming years.

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Have more questions about Avon Products (NYSE:AVP)? See the links below:

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Avon Products

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