Activision Blizzard’s Console Market Share Witnessed A Decline In 2015; Digital Channels Provide Respite
After the success of Call of Duty: Black Ops III in the holiday season of 2015, Activision Blizzard (NASDAQ: ATVI) reported roughly 6% YoY (year-over-year) growth in GAAP net revenues for the fiscal year 2015. Digital channels contributed more than 50% to the net revenues, whereas the company witnessed YoY decline in the market share for both generation of consoles.
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Notes:
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Activision Blizzard
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