According to a study on 2,300 enterprise workers conducted by iPass, Apple (NASDAQ:AAPL) iPhone has surpassed Research in Motion’s (NASDAQ:RIMM) BlackBerry as the preferred device among business users. [1] Apple’s share of 45% in enterprise is now more than 31% of RIM’s, and is interestingly more than twice of Google’s (NASDAQ:GOOG) Android platform, which stands at 21%. Players such as Nokia (NYSE:NOK) and Microsoft (NASDAQ:MSFT) were the other losers in the enterprise smartphone market in the last one year.
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Apple breaks RIM’s lead in enterprise market
Traditionally, RIM has been the leading player in the enterprise smartphone market due to the robust data security that the company provides. However, now enterprises are more open in letting employees bring their personal device to work. This shift in mentality have helped Apple and Android gain presence in corporate world.
Apple gains in PC market too
Apple’s gain is not only evident in the smartphone market, but also in the PC market. According to a report, Apple Mac’s platform market share exceeded 5% worldwide for the first time in the last 15 years. [2] This is an incredible achievement considering Mac PCs are considered more expensive than the mainstream PCs.
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Notes:- The iPass Global Mobile Workforce Report, November 16th, 2011 [↩]
- Mac platform reaches 15-year high with 5% worldwide market share, AppleInsider quoting Needham/IDC as the source, November 16th, 2011 [↩]
