Why We Expect iPhone ASPs To Trend Lower

+2.57%
Upside
174
Market
178
Trefis
AAPL: Apple logo
AAPL
Apple

Apple‘s (NASDAQ:AAPL) average iPhone selling prices have trended upwards over the last two years as the company introduced the large-screen iPhone 6 and 6 Plus models, while also altering its storage mix to make the more lucrative high-capacity models more attractive to consumers. However, we believe that average prices could trend lower over the next few years amid currency headwinds in emerging markets (which are becoming more important to Apple), the launch of more economical devices and potentially more generous storage capacity on base iPhone models.

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Apple

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