Will Apple’s Upcoming iPad Refresh Really Matter?

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Apple (NASDAQ:AAPL) is reportedly preparing to launch a new version of its iPad later this month, replacing its aging iPad Air models. However, it’s unlikely that the new product will drive much meaningful growth for the company, given the diminishing importance of the iPad product line on Apple’s financials, the slowing tablet market and cannibalization from Apple’s large screen iPhones.  Below is a brief look at where the iPad business stands and why it has been relatively under-performing.

iPad4

iPad1
iPad2

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Have more questions about Apple? See the links below.

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Apple 

References:

 

Tablet Shipments Decline -12.6% in the Third Quarter as Many Vendors Get Serious About Moving from Slate Offerings to Detachables, According to IDC, IDC

Tablet penetration in the United States from 2014 to 2019, Statista

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