Smartphones are driving demand for mobile-DRAM - which typically has higher margins than PC DRAM. Coupled with low margins, PC DRAM is also facing stagnation in demand due to slowdown in PC sales, as well as low memory content growth per PC.

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DRAM shipments in smartphone handsets, as measured in 1 gigabit-equivalent units, are expected to rise to 1.7 billion in 2011, up 157.2 percent from 672.0 million in 2010. ...
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Smartphones are driving demand for mobile-DRAM - which typically has higher margins than PC DRAM. Coupled with low margins, PC DRAM is also facing stagnation in demand due to slowdown in PC sales, as well as low memory content growth per PC.
[img width="481" height="274" title="2011 10-18 DRAM_Smartphone" caption=""]http://library-trefis.s3.amazonaws.com/288-2011_10-18_dram_smartphone.jpg[/img]
Clipped from isuppli.com using the Trefis clipping tool:
DRAM shipments in smartphone handsets, as measured in 1 gigabit-equivalent units, are expected to rise to 1.7 billion in 2011, up 157.2 percent from 672.0 million in 2010. ... Read more