U.S. online ad spending is expected to grow 20 percent this year to $31.3 billion, according to EMarketer Inc. Yahoo’s share of display ads, including banners, will be 13.1 percent this year in the U.S., down from 14.4 percent last year, estimates EMarketer. Facebook’s share will climb to 16.3 percent, up from 12.2 percent.
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U.S. online ad spending is expected to grow 20 percent this year to $31.3 billion, according to EMarketer Inc. Yahoo’s share of display ads, including banners, will be 13.1 percent this year in the U.S., down from 14.4 percent last year, estimates EMarketer. Facebook’s share will climb to 16.3 percent, up from 12.2 percent.