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TripAdvisor Logo
  • commented 7 months ago
  • tags: TZOO TRIP EXPE PCLN
  • Tried Trip Connect and Business Listing for 30 days and received a total of 1 booking. After further analyzing the business model, I concluded that you would have to be completely inept to consider this an option as a business owner. The idea of competing against the various entities that you already pay (Booking, Expedia, Hotels.com, etc.) is absurd in my opinion. Trip Connect lacks any real transparency in its cost per click model, from my experience and I strongly recommend for hoteliers to reject it. After speaking with many other marketing partners and software consultants I was informed that the cost per click our hotel was paying is 4 times the industry average @ $1.80. [ less... ]
    Tried Trip Connect and Business Listing for 30 days and received a total of 1 booking. After further analyzing the business model, I concluded that you would have to be completely inept to consider this an option as a business owner. The idea of competing against the various entities that you already pay (Booking, Expedia, Hotels.com, etc.) is absurd in my opinion. Trip Connect lacks any real transparency in its cost per click model, from my experience and I strongly recommend for hoteliers to reject it. After speaking with many other marketing partners and software consultants I was informed that the cost per click our hotel was paying is 4 times the industry average @ $1.80.
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