Blu has a retail share of approximately 8% (per Nielsen c-store data wk ending 11/24/12). NJOY also just launched a new product - NJOY King - that actually has the potential to convert even the most hardcore smokers. For the first time, smokers can get an e-cig that has the same weight, feel and flavor of a traditional cigarette.
Will be interesting to see where the category goes! Regardless of the brand, Altria needs to strongly consider entering the category to protect their long term earnings. Not to mention, e-cig sales are not considering part of the Master Settlement Agreement. This means that not only are e-cigs a growing category, they also reflect added margin potential for big tobacco companies that are under constant pressure from taxation and MSA payments.
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Blu has a retail share of approximately 8% (per Nielsen c-store data wk ending 11/24/12). NJOY also just launched a new product - NJOY King - that actually has the potential to convert even the most hardcore smokers. For the first time, smokers can get an e-cig that has the same weight, feel and flavor of a traditional cigarette.
Will be interesting to see where the category goes! Regardless of the brand, Altria needs to strongly consider entering the category to protect their long term earnings. Not to mention, e-cig sales are not considering part of the Master Settlement Agreement. This means that not only are e-cigs a growing category, they also reflect added margin potential for big tobacco companies that are under constant pressure from taxation and MSA payments.