Pay-TV penetration in Latin America is just about 22% and broadband penetration is 24%. The implications being, ample room for growth for DirecTV, and a chance for Netflix to grab some of the future potential pay-TV subscribers. However Netflix's expansion is hindered by low broadband penetration and less number of Credit Card users.

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In the U.S. and Canada, Netflix has largely positioned itself as a complement to existing pay TV services. With its great Latin American adventure, it may have the opportunity to not just supplement pay TV, but to ...
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Pay-TV penetration in Latin America is just about 22% and broadband penetration is 24%. The implications being, ample room for growth for DirecTV, and a chance for Netflix to grab some of the future potential pay-TV subscribers. However Netflix's expansion is hindered by low broadband penetration and less number of Credit Card users.
[img width="604" height="148" title="latam broadband-pay-tv-penetration" caption=""]http://library-trefis.s3.amazonaws.com/305-latam_broadband-pay-tv-penetration.jpg[/img]
Clipped from gigaom.com using the Trefis clipping tool:
In the U.S. and Canada, Netflix has largely positioned itself as a complement to existing pay TV services. With its great Latin American adventure, it may have the opportunity to not just supplement pay TV, but to ... Read more