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One assertion made in the article need to be corrected: "Walmart.com stumbled early on from a poor user experience and still doesn’t offer personalization and recommendations, which is common on most other major e-commerce sites."
To correct this: Walmart.com does offer personalization and recommendations, however the level of personalization is still basic and needs to do a lot of catch up to be considered in the league of amazon.com or netflix.
The company did partner with richrelevance to improve the personalized recommendations in addition to its homegrown effort, see the related news 2 years ago:
http://www.internetretailer.com/2009/06/09/richrelevance-launches-personalized-product-recommendations-at-w
However the essence of the article is on the right track: there is lot more value for Walmart to unlock in its online operations with the right execution strategy.
[ less... ]
To correct this: Walmart.com does offer personalization and recommendations, however the level of personalization is still basic and needs to do a lot of catch up to be considered in the league of amazon.com or netflix.
The company did partner with richrelevance to improve the personalized recommendations in addition to its homegrown effort, see the related news 2 years ago:
http://www.internetretailer.com/2009/06/09/richrelevance-launches-personalized-product-recommendations-at-w
However the essence of the article is on the right track: there is lot more value for Walmart to unlock in its online operations with the right execution strategy.
[ less... ]
One assertion made in the article need to be corrected: "Walmart.com stumbled early on from a poor user experience and still doesn’t offer personalization and recommendations, which is common on most other major e-commerce sites."
To correct this: Walmart.com does offer personalization and recommendations, however the level of personalization is still basic and needs to do a lot of catch up to be considered in the league of amazon.com or netflix.
The company did partner with richrelevance to improve the personalized recommendations in addition to its homegrown effort, see the related news 2 years ago:
http://www.internetretailer.com/2009/06/09/richrelevance-launches-personalized-product-recommendations-at-w
However the essence of the article is on the right track: there is lot more value for Walmart to unlock in its online operations with the right execution strategy.
Thanks Rahul, you're right. They do have limited personalization but there is a long way to go to unlock the real value here.