Moreover, currently all flights booked from PCLN require a US departure airport, while the forecast above is a percentage of global OTA market. Since OTA and online increase in general is likely to come from emerging economies more than from the US, PCLN mkt share is unlikely to double itself from 1.7% in 2009 (2010 number seems inaccurate) to 3.5% in 2017.
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Moreover, currently all flights booked from PCLN require a US departure airport, while the forecast above is a percentage of global OTA market. Since OTA and online increase in general is likely to come from emerging economies more than from the US, PCLN mkt share is unlikely to double itself from 1.7% in 2009 (2010 number seems inaccurate) to 3.5% in 2017.