Tips for Publishing
1 Analysis Goes Better With Data
Investors have a tough time connecting news and events to predicting a company's future performance. Written analysis helps readers understand and connect the dots. By including data, in the form of charts and tables or simply supporting data points, your written analysis becomes more interesting. Data also lends credibility to the points you are making. An interesting chart can help readers visually gauge the impact of a particular analysis, making it easier to link qualitative information with a company's future performance.
2 Focus on What's Driving the Company or Industry
Trefis is focused on helping readers understand what's driving a company. This is key to understanding where a company is heading. Instead of focusing on opinion or news, in and of itself, focus on how news or your perspective are going to impact future performance of a company.
3 Focus on Unique and Timely Issues
While background is important, most readers are focused on current events and information. Timely content is more engaging content.
4 Let the Analysis Speak for Itself
Good analysis is a summation of data and facts with a good dose of intelligence applied to connect the dots. Wherever possible, use data and external reference points to support your analysis. Include links to source materials and cite your references. It's common courtesy.
5 OK to Have an Opinion but Don't Put Off Your Readers
Having a point of view and a voice can make an analysis much more engaging to readers. On the other hand, analysis is always better when it doesn't come off as a rant. Don't focus on your opinion. Keep a relatively professional voice. It's fine to have an opinion but the best analysis is, well, analytical. Be as objective as possible. Readers will respect you more for it.
6 Conciseness and Proper Grammar
Everyone is strapped for time. Be concise and readers will appreciate your not wasting their time. Also take the time to write properly. While the internet has loosened the strict mores on writing style, using improper grammar or lots of spelling errors actually undermines a reader's faith in the validity of your content. You'll find that conciseness and proper grammer tend to go hand in hand.