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    Investment Overview for News Corp (NASDAQ:NWS)

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    News Corp's business comprises of cable networks, broadcasting, movie & TV show production and licensing, publishing and Sky Italia. The company is a diversified media giant and boasts of some of the key cable networks such as Fox Sports, Fox News, FX, National Geographic etc. Its movie studio Fox is one of the biggest movie studios in the world and its publishing division includes well know newspapers such as The Wall Street Journal. Fox Broadcasting Network is one of the 4 biggest broadcasting networks in the U.S.

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    The prime value contributor for News Corp is its cable networks business. This is a result of high number of subscribers due to high penetration in the U.S. as well as international presence, high subscriber fee for certain networks such as Fox Sports Network. Each of its major cable networks reach close to 80 to 100 million households in the U.S. and earn revenue by both subscription as well as advertising.

    Furthermore, cable networks division has higher EBITDA margins of about 37.5% compared to its other businesses.

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    Increasing pay-TV competition

    Increasing competition among pay-TV providers such as Comcast, Time Warner, DirecTV, AT&T and Verizon is favorable for media companies. In such a scenario, Viacom can gain negotiating power in discussions regarding the pricing of subscription fees for its programming content.

    Increasing disputes with pay-TV service providers

    Even though competition among pay-TV companies is increasing, they cannot continue bidding up subscription prices for channels. In order to protect consumers, pay-TV providers are increasingly taking a stand against media companies, leading to frequent channel blackouts.

    Online licensing

    With growth of online streaming companies such as Netflix that monetize primarily older content, licensing opportunities have expanded for media companies. This is helping them recoup some of the lost revenues from declining DVD sales.

    Trefis Forecast Rationale for Fox Studios Global DVD Market Share

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    Fox's Global Market Share is its market share in the overall Global DVD market, which is the sum of revenues of DVD sales of movies from other production houses along with Fox.

    ${header:historicals}

    The DVD market typically lags the the box office.

    2006-2007 market share was high because of a string of hit releases at the box office like I, Robot, X-Men: The Last Stand, Fantastic Four, Star Wars, and Alien vs Predator. 2008 was subsequently lesser, as the performance at the box office could not match up to previous years and we expect the same in 2009.

    We expect a slight decline in box market share in 2009 compared to 2008 share due to a weaker set of films in 2009.  Popular films like The Simpsons Movie, Fantastic Four: Rise of the Silver Surfer, and Live Free or Die Hard drove 2008 market share.  We expect the DVD market share to continue to decline in 2010.

    Going forward, we expect a slight recovery before stabilizing in the long term.

    ${header:rationale}

    DVDs are typically released 4–6 months after the theatrical release. Hence, sometimes the full effect of a change in the market share trickles through only in the next year.



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    How Does Trefis Modelling Work?

    How do we get the historical numbers for this chart?

    Trefis has a team of in-house Analysts who gather historical data from company filings and other verifiable sources. When historicals are available, we explain how we got them at the bottom of the Trefis analysis section below.

    Who came up with the Trefis forecast for future years?

    The Trefis team of in-house Analysts considers a variety of factors when projecting any forecast. The rationale for our projections is explained in the Trefis analysis section below.

    How does my dragging the trendline on the chart impact the stock price?

    1. We use forecasts for business drivers to calculate forecasted Revenues and Profits for each division of the company.
    2. We then use forecasted Profits in a Discounted Cash Flow (DCF) model to obtain the Price Estimate for the company.
    See more on: DCF Methodology

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    Trefis was developed by MIT engineers and Wall Street analysts with the mission of making it simple and easy to see what's driving a company's value.

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