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Investment Overview for Dish Network (NASDAQ:DISH)
Below are key drivers of Dish Network's value that present opportunities for upside or downside to the current Trefis price estimate for Dish Network:
Fee per Satellite TV Subscriber: We estimate this figure will increase from about $61 in 2014 to about $80 by the end of our forecast period. However, there could be an upside of around 10% to our price estimate if this fee were to rise to $110 instead. This could be possible if programming costs rise too much making it unfeasible for Dish to absorb them and it passes on a significant portion of these costs to the end consumers.
Dish Network Pay-TV Market Share: We estimate this figure to be around 13.5% by the end of our forecast period as compared to 14% in 2014. However there could be about 5% upside to our price estimate if Dish Network can lift its market share to over 17% by end of our forecast period. On the other hand if this figure were to decline to 10%, there could be downside of more than 5% to our price estimate.
Dish Network Gross Profit Margin: We estimate that Dish Network's gross margins will go down from 43% in 2014 to around 39.4% by the end of our forecast period. There could be an upside of more than 5% to our price estimate if Dish can get back to 50% gross margin levels seen in 2008, by continuing to focus on quality subscriber base and increasing its prices.
For additional details, select a driver above or select a division from the interactive Trefis split for Dish Network at the top of the page.
Dish Network is the third largest pay TV provider in the U.S. after Comcast and DirecTV. The pay TV market includes cable providers such as Time Warner Cable, Comcast and Cablevision, satellite providers such as DirecTV and Dish Network, and telecom providers such as AT&T and Verizon that offer fiber optic TV services. More than 85% of the TV households in the US subscribe to Pay TV services. Dish is the second largest satellite TV provider in the U.S. after DirecTV.
Dish makes money by charging digital TV subscription fees to customers, selling digital TV boxes, selling premium services like HD and DVR, and by charging advertisers to advertise on some the channels it carries.
Dish Network acquired DBSD North America and TerreStar in 2011. These were strategic investments by Dish in which the company got access to valuable AWS-4 spectrum that could help it in building a wireless network. Dish also made a successful bid for H-Block spectrum in 2014 and AWS-3 spectrum in 2015, taking its total spectrum holdings to 81 MHz. Dish is currently fifth largest holder of wireless spectrum in the U.S. and the pre-tax value of its spectrum is around $39 billion, according to our estimates.
The majority of Dish's value comes from its spectrum holdings and its core satellite TV service. Although the company offers customers additional services like HD and DVR service the value contribution of these services to Dish's overall value remains limited due to the lower fees charged for these services and the limited number of Dish customers that opt-in for these additions.
Appreciation in Dish's spectrum holdings
Dish has made significant investments in spectrum over the past few years and is now the fifth largest holder of wireless spectrum in the United States. The company has spent a combined sum of $13.6 billion in acquiring its spectrum. The value of spectrum in the U.S. has increased with time due to its growing demand in the wireless industry. This demand can be gauged from the AWS-3 auction conducted by the FCC in early 2015. The auction raised a total of $44.9 billion by auctioning 65 MHz of spectrum. Dish currently owns licenses to more than 80 MHz of spectrum and we estimate the pre-tax fair value of Dish’s spectrum holdings to be around $39 billion.
High Fees for Satellite Service
The Fee per Satellite TV Subscriber for Dish's core offering was about $61 per month in 2014. In comparison, we estimate that Dish charges less than $7 per subscriber per month for DVR service and around $10 per subscriber per month for HD service which are considerably below Dish's Fee per Satellite TV Subscriber.
Limited Number of HD and DVR Customers
At the end of 2014, Dish had about 14% market share in the US Pay TV market, representing around 14 million subscribers. We expect Dish's market share to remain around current levels. The total number of subscribers to Dish's satellite service is the upper limit on the number of HD and DVR customers that the company can have. Currently, approximately 66% of Dish subscribers opt-in for DVR service and we expect this figure to rise to about 83% by the end of the Trefis forecast period. Similarly, HD service is used by less than 77% of Dish customers today and we expect this figure to rise to around 94%.
Dish's strategy of acquiring wireless spectrum, bundling of services (TV, internet, phone) and increased competition from telcos (AT&T, Verizon) are the primary trends impacting Dish.
Dish's strategy of amassing spectrum
There is a looming spectrum crunch in the U.S. wireless industry given the increasing data needs of mobile customers. Realizing this spectrum crunch and the associated opportunity, Dish Network has been strategically amassing spectrum. The company currently has more than 80 MHz of spectrum holdings including 40 MHz of AWS-4 spectrum, 10 MHz of H Block PCS spectrum and 25 MHz of AWS-3 spectrum.
The AWS spectrum supports LTE and can be used by wireless phones and other mobile devices for voice, messaging and data services. Most smartphones are AWS-enabled and can communicate using this spectrum. The H Block spectrum band is adjacent to and can be paired with Dish's AWS-4 licenses which is highly desirable. Another desirable aspect is that the AWS-4 and H Block spectrum cover every territory in the United States. Dish can now move forward with a number of options such as launching its own nationwide wireless network, partnering with an existing wireless carrier or leasing/selling the spectrum.
Competition rather than Cooperation with Telcos (e.g. AT&T and Verizon)
Before AT&T's U-verse and Verizon's FiOS fiber optic TV services were launched, telcos and satellite providers would team up to provide bundled TV, Internet and phone services to compete with triple play offerings from cable operators like Comcast and Time Warner Cable. However, telcos now compete with satellite providers in certain areas, and the level of competition will continue to increase as telcos continue to roll out their TV services.
Fiber-based providers represent one of the fastest-growing sector in Pay TV market
Several large telcos have upgraded old copper wire lines with fiber optic lines in their markets. The fiber optic lines provide high capacity bandwidth, enabling these companies to offer increased HD content and ability to bundle services.
Alternative platform threat
Dish Network in particular, and pay-TV service providers in general, face threat from emerging online video platforms such as Netflix and Hulu. Although these platforms mostly provide content that is not running live on TV, they are now slowly penetrating into pay-TV provider's core turf. Netflix's entry into original programming with the success of its show House of Cards is an example.
Content owners demanding more money
Dish Network has engaged in conflicts with content owners in recent times over the issue of their demand for higher carriage fees. We believe Dish Network's periodic price rise is a response to cope with such demands so that channel interruptions do not occur. Dish blocked several channels in 2014 amid carriage disputes.
Trefis Forecast Rationale for Fee per HD Subscription
This refers to the average monthly fee paid by Dish Network's HD subscribers to receive its services.
HD broadcast in the US started in early 1998 and gained popularity in recent times, especially for sports channels, owing to its better picture and sound quality over usual TV. Dish provides local HD channels in over 90 markets, representing 78% of US TV households and over 120 national HD channels.
Dish Network has been relatively expensive in its HD fee compared to its peers with HD subscription of $20 per subscription in 2006 and 2007. However, it introduced a new package in 2008 charging $10 per subscription for new customers. Nevertheless, old customers were allowed to transit to the new package by paying a downgrade fee.
In 2010 however, Dish Network allowed new customers to subscribe to free HD service and let older customers upgrade to free HD service for an upfront fee. The average fee per HD Subscriber remained at $10 in 2014.
Going forward, we expect stable fee.
We considered the following factors for this forecast:
Back to Company Overview
- Mixed impact of promotional offers and introducing additional HD channels
- Dish introduced a promotional offer of free HD for new customers in 2010. The company is likely to resort to such offers periodically in future to stay competitive.
- However, introduction of more HD channels and potentially, a tiered HD offering, could allow Dish to charge more to its subscribers.
- The mixed impact of above two possibilities is likely to keep average HD subscription fee stable.
How Does Trefis Modelling Work?
How do we get the historical numbers for this chart?
Trefis has a team of in-house Analysts who gather historical data from company filings and other verifiable sources. When historicals are available, we explain how we got them at the bottom of the Trefis analysis section below.
Who came up with the Trefis forecast for future years?
The Trefis team of in-house Analysts considers a variety of factors when projecting any forecast. The rationale for our projections is explained in the Trefis analysis section below.
How does my dragging the trendline on the chart impact the stock price?
- We use forecasts for business drivers to calculate forecasted Revenues and Profits for each division of the company.
- We then use forecasted Profits in a Discounted Cash Flow (DCF) model to obtain the Price Estimate for the company.
See more on: DCF Methodology
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