Trefis members predict slightly lower revenues for Disney (NYSE:DIS) over the Trefis forecast period from sales of merchandise (toys, games, memorabilia, kids clothing) at Disney stores. However, slower consumer products revenue growth will have little impact on Disney, since Consumer Products constitute only around 7% of the $37 Trefis price estimate for Disney’s stock (12% above the current market price of $33).
The majority of Disney’s value instead comes from its media properties (ESPN, Disney Channel, ABC Broadcasting, etc.) where Disney competes with companies like Time Warner (NYSE:TWX), News Corp (NASDAQ:NWS), CBS (NYSE:CBS), and Viacom (NYSE:VIA).