The future looks bright for Netflix (NASDAQ:NFLX), which has built a strong position in the U.S. video rental market and is now going global. In an earlier article, we argued that the company’s new Canadian streaming video service could add more than 10% to our $85 stock price estimate for Netflix.
We see additional upside for the stock if Netflix can build significant subscriber bases in international markets beyond Canada. International expansion will also alter Netflix’s competitive landscape, which in the US, is dominated by large media players like Comcast (NASDAQ:CMCSA), Time Warner Cable (NYSE:TWC), DirecTV (NASDAQ:DTV) and Dish Network (NASDAQ:DISH).
Our analysis of the international opportunity follows below.