Lexmark International (NYSE:LXK) recently signed an agreement to provide printing and imaging solutions to the leading Middle East retail giant, MAF Retail, across its region-wide network. The deal covers nearly 70 Carrefour Hypermarkets & Supermarkets across 8 Middle Eastern countries including the UAE, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Egypt, Jordan and the company’s corporate headquarters. This is a welcome development for the hardcopy peripheral maker especially as it lost significant market share in the third quarter of 2011. Lexmark along with other key players in the market like Canon and Epson lost significant share in the quarter to the market leader HP (NYSE:HPQ), which further extended its dominating share to 56% in the U.S. hardcopy peripheral market. ((U.S. Hardcopy Peripherals Market, IDC)
We currently have a $32.62 Trefis price estimate for Lexmark, which is in line with the market estimate.