It seems like soft drink powerhouses Coca Cola Co (NYSE:KO) and PepsiCo (NYSE:PEP) are betting heavily on Mexico as both the companies recently announced huge investments in the country. Mexico has one of the highest obesity rates in the world and the government has undertaken several measures to promote a healthier lifestyle. Major Food & Beverage (F&B) companies are hoping to leverage the incentives provided by the government to build a healthy portfolio in the region. Besides these two, Dr Pepper Snapple (NYSE:DPS) has also made significant investments in the country and is witnessing a healthy revenue growth.
We maintain a price estimate of $71, which is about 8% above the current market price.