AOL’s (NYSE:AOL) decision to partner with mobile advertising platform Mobsmith is an indication that the company is finally slowing down on acquiring digital content. The company has sufficient digital assets to offer, and the task now is to target this content as specifically as possible to the right demographics. As the year progresses, one can expect more mobile-based target advertising by struggling players like AOL and Yahoo (NASDAQ:YHOO).
Articles for AOL
AOL Pushes Mobile Ad Monetization With Mobsmith Partnership
Graph ItNEW!Tuesday, January 31st, 2012 by Trefis Team
With Google and Yahoo to Ponder, AOL’s Earnings on Deck Next
Graph ItNEW!Wednesday, January 25th, 2012 by Trefis Team
The year 2011 was largely driven by strategic acquisitions for AOL (NYSE:AOL). While some like TechCrunch took an ugly turn, other acquisitions like the Huffington Post have succeeded in adding relevant digital content for the company. As AOL’s web access and subscription businesses continue to decline, it will hope that its advertising revenues register double-digit growth soon, after the 8% it managed in Q3 2011. However, the looming possibility of AOL going the Yahoo (NASDAQ:YHOO) way and selling its stakes also exists.
Is AOL Turning Around or Dressing Up for a Sale?
Graph ItNEW!Friday, January 6th, 2012 by Trefis Team
While CEO Tim Armstrong struggles to make AOL (NYSE:AOL) a preferred choice for advertisers, the company might face a tough time surviving 2012 and may become a target for interested private equity bidders, much like Yahoo (NASDAQ:YHOO) was following Bartz’s ouster. It seems AOL is bracing for this possibility, having already combined its subscription and web access services for a possible spin-off in the future.
AOL Should be at $14 Until Strategy is Clarified
Graph ItNEW!Thursday, December 22nd, 2011 by Trefis Team
Much like the scathing remarks from Daniel Loeb towards Yahoo (NASDAQ:YHOO), AOL (NYSE:AOL) investors Starboard Value LP criticized the company for its unprofitable display advertising business. However, given the obsolescence of its dial-up business, online advertising provides the only real business the company has in the near future.
AOL Finally Puts Rumors of Yahoo Interest to Rest
Graph ItNEW!Tuesday, November 29th, 2011 by Trefis Team
While the AOL-Yahoo merger had been doing the rounds a few months back, CEO Tim Armstrong finally set the line straight by categorically stating that AOL (NYSE:AOL) was not interested in any of Yahoo’s (NASDAQ:YHOO) assets. While AOL is dealing with some prominent executives departing the company, the company has shown steady focus to develop its display ad business further, while its subscription business continues to decline.
Third Party Advertising Boosts AOL’s Outlook
Graph ItNEW!Tuesday, November 15th, 2011 by Trefis Team
While its internet subscription business continued to shrink at over 20% for Q3 2011, AOL’s (NYSE:AOL) third party advertising revenues saw close to 30% growth, suggesting that the investments such as Project Devil did improve monetization for AOL’s advertising network. While AOL would not be disappointed with Q3 2011 results unlike the rest of 2011, it still needs to do more to capitalize on the mobile and social arena, where Google (NASDAQ:GOOG) and Facebook continue to retain a stronghold.
Confidence Grows for AOL’s Display Ad Business
Graph ItNEW!Monday, November 7th, 2011 by Trefis Team
Despite the incessant competition from giants like Google (NASDAQ:GOOG) and Facebook, AOL (NYSE:AOL) is down but not out yet as the company’s advertising business showed a 15% growth in revenues in Q3 vs last year. The company’s stock saw almost 12% growth since 1st November, helped primarily by a robust growth in its affiliate (third party) advertising revenues.
AOL’s Stock Lacks Juice as Q3 Expectations are Muted
Graph ItNEW!Wednesday, October 26th, 2011 by Trefis Team
With just over a week left for AOL (NYSE:AOL) to release its Q3 2011 earnings, the company is lately trying hard to please users and shareholders by making user-friendly product upgrades. However, the we see a lack of catalysts going into earnings, which explains the stock trading sideways recently. A quarterly result similar to Q2 2011 could send the stock sliding further as AOL continues to languish against market leaders like Google (NASDAQ:GOOG).
AOL’s Prospective Sale to Yahoo Provides Some Respite to Flat Outlook
Graph ItNEW!Wednesday, October 19th, 2011 by Trefis Team
With AOL (NYSE:AOL) failing to compete against online advertisers such as Google (NASDAQ:GOOG) and Facebook, the company’s stock has declined from around $20 in mid-July to a around $14 today. However while AOL’s core business still does not show strong prospects, the speculation of AOL looking for a sale to Yahoo (NASDAQ:YHOO) provided a spike to the stock last week.
AOL : All Articles
- Week of 2012-01-29
- Week of 2012-01-22
- Week of 2012-01-01
- Week of 2011-12-18
- Week of 2011-11-27
- Week of 2011-11-13
- 11/17/11 AOL Updates: 3-Way Deal Doesn’t Stop Google’s Search Dominance
- 11/15/11 Third Party Advertising Boosts AOL’s Outlook
- Week of 2011-11-06
- Week of 2011-10-23
- Week of 2011-10-16
- Week of 2011-09-11
- Week of 2011-09-04
- Week of 2011-08-07
- Week of 2011-07-31
- Week of 2011-05-22
- Week of 2011-05-15
- Week of 2011-04-10
- Week of 2011-04-03
- 04/08/11 Amazon’s ‘Cloud Drive’ Goes After Digital Music, Mobile Storage
- 04/06/11 Local Marketing: Growth Trend to Watch Out for Yahoo!
- 04/04/11 10 Tech Stocks with Highest Cash Contributions vs. Stock Value
- Week of 2011-03-27
- Week of 2011-03-13
- Week of 2011-02-27
- 03/04/11 AOL Righting its Ad Business Supporting $24 Value
- 02/28/11 Key Acquisitions Lift AOL’s Monthly Unique Visitors
- Week of 2011-02-20
- Week of 2011-02-13
- 02/16/11 Patch.com Can Lift AOL’s Fortunes
- Week of 2011-02-06
- Week of 2011-01-30
- Week of 2011-01-23
- 01/27/11 Can Google Better Target Ads to Sustain RPS?
- 01/26/11 Google’s Capex Spending and the Impact on Stock Value
- 01/24/11 How Facebook Can Be a $100+ Billion Business
- 01/24/11 4 Key Businesses That Determine Facebook’s Valuation
- Week of 2011-01-09
- Week of 2011-01-02
- 01/05/11 Yahoo Mail Competition to Weigh on Stock
- 01/04/11 Huffington Post Worth More Than NY Times Online as a Standalone Business
- Week of 2010-12-05
- 12/10/10 Yahoo Enters the Local Marketing Arena
- 12/09/10 What Would AOL’s Acquisition Mean to Yahoo?
- Week of 2010-11-28
- Week of 2010-11-14
- Week of 2010-10-10
- Week of 2010-10-03
- Week of 2010-09-26
- Week of 2010-09-19
- Week of 2010-09-12
- Week of 2010-08-29
- Week of 2010-08-22
- Week of 2010-08-15
- 08/17/10 Higher Search Market Share Expected for Google
- 08/16/10 Growing Yahoo Internet Users Projected
- Week of 2010-08-08
- 08/12/10 Google Apps Biz Forms a Small Portion of Google’s Stock
- 08/09/10 20%+ Upside to NYT from Higher Revenue per Page & Unique Visitors for NYTimes.com
- Week of 2010-08-01
- 08/06/10 Improving YouTube Margins Won’t Move Needle for Google
- 08/06/10 iPhone, iPad Apps Boost NYT’s Mobile Traffic
- 08/05/10 Higher Expectations for Yahoo’s Search Market Share and Search Revenues
- 08/03/10 Mobile Initiatives Could Boost Yahoo by 10%
- 08/02/10 Decline in Search Margins and Slower Internet Growth Could Pull Google’s Stock Down by 13%
- Week of 2010-07-25
- 07/29/10 Trefis Members Expect Slow Growth in Google Search Market Share
- 07/28/10 Yahoo Could See 5% Upside From Social Networking
- 07/26/10 Gmail and Orkut Hardly Matter to Google’s Stock
- Week of 2010-07-18
- 07/20/10 Rising Search Revenues and Market Share Could Lift Yahoo’s Stock
- 07/20/10 Modest Google Upside from Higher Adoption of Google Apps
- 07/19/10 Google’s Margin Squeeze Won’t Hurt Long
- Week of 2010-07-11
- 07/15/10 Associated Content Deal Could Lift Yahoo by 4%
- 07/12/10 Facebook Search Could Mean 5% Downside for Google
- Week of 2010-07-04
- Week of 2010-05-16
- Week of 2010-04-18
- Week of 2010-04-04
- Week of 2010-03-28
- 04/03/10 YouTube 10x More Important Than Gmail for Google’s Stock
- 03/30/10 Sustaining Search Market Share Important for AOL’s Stock
- Week of 2010-02-14