Adobe (NASDAQ:ADBE) recently faced a significant backlash from users of the Creative Suite, after it announced that it would be offering the lowered upgrade pricing for Creative Suite 6 only to users of Creative Suite 5 or 5.5. It has now confirmed that it will be offering upgrade pricing for Creative Suite 6 to Creative Suite 3 and 4 users as well. The new offer will be valid until the end of 2012. Adobe is the largest player in the creative software market where it competes with Apple (NASDAQ:AAPL), Quark and Corel. Read More »
Articles for Adobe
Adobe Revises Creative Suite Upgrade Policy After Getting Earful
Graph ItNEW!Tuesday, January 17th, 2012 by Trefis Team
You Can Sign Docs Digitally on the New Adobe Reader with EchoSign
Graph ItNEW!Thursday, January 12th, 2012 by Trefis Team
Adobe (NASDAQ:ADBE) has announced the launch of a new version of Adobe PDF Reader which comes with native Echosign integration, enabling users to digitally sign PDF documents easily. Adobe acquired EchoSign back in July 2011, and added its offering to its document management product suite which also includes Acrobat. Adobe competes primarily with Microsoft (NASDAQ:MSFT) in document management software for enterprise customers. Read More »
Adobe Update: Bet on Digital Media & Marketing Should Get Stock to $34
Graph ItNEW!Friday, January 6th, 2012 by Trefis Team
Adobe‘s (NASDAQ:ADBE) stock has been fluctuating a lot the last couple of weeks but eventually ended around 2% higher after it posted its Q4 FY12 earnings earlier last month. Adobe had a very good quarter with revenue of around $1.15 billion, showing 14% growth. It has been focusing on its digital media and digital marketing businesses, a move that seems to have paid off. Adobe competes primarily with Apple (NASDAQ:AAPL), Quark and Corel in creative software, and offerings like Google‘s (NASDAQ:GOOG) Analytics in web analytics and marketing. Read More »
Adobe Launches EchoSign App for Apple’s iOS
Graph ItNEW!Wednesday, December 28th, 2011 by Trefis Team
Adobe (NASDAQ:ADBE) has launched a new EchoSign app for devices powered by Apple‘s (NASDAQ:AAPL) iOS platform, like the iPhone and the iPad. Adobe acquired EchoSign in July 2011, and offers its digital signature technology as part of its document management and collaboration software suite, which also includes Adobe Acrobat. Adobe competes primarily with Microsoft (NASDAQ:MSFT) in document management and collaboration software. Read More »
Weekly Tech Notes: Zynga, Microsoft & Adobe
Graph ItNEW!Monday, December 19th, 2011 by Trefis Team
The past week was a very exciting one for most tech stocks, including Zynga (NASDAQ:ZNGA), Microsoft (NASDAQ:MSFT) and Adobe (NASDAQ:ADBE). Zynga has finally gone public, Microsoft is in the news as always, and Adobe just announced its Q4 FY12 earnings results. Here are some of the most recent developments related to these companies.
Zynga
Zynga went public on December 16, and made a rather lackluster market debut. It ended the first day of trading at $9.5, 5% below the offering price. We previously launched our complete analysis for Zynga, and we currently have a $10.30 Trefis price estimate for it, after accounting for dilution.
According to our analysis, Zynga’s new games will account for more than 40% of its Trefis price estimate, while the classic Texas HoldEm Poker will account for around 30%.
Check out our complete analysis of Zynga
Microsoft
Microsoft had a very busy week. It finally revealed how it plans to monetize Skype. It also launched Answer Desk, an online support service modeled after Apple’s Genius Bar. Most importantly, it also announced a new partnership with HP, to deliver Microsoft’s productivity and collaboration applications like Office 365, Sharepoint, Exchange Server and Lync, via private and public cloud services powered by HP’s data centers. This move should be beneficial to both Microsoft and HP.
Check out our complete analysis of Microsoft
Adobe
Adobe revealed its Q4 FY12 earnings on December 15, posting its best quarter to date. Its focus on its digital media and digital marketing businesses in the last quarter seems to have paid off. It posted revenues of $1.15 billion, a 14% increase year-over-year, with strong growth in creative software, digital media and digital marketing revenues.
After a decline of around 3% this week, Its stock jumped more than 5% in after-hours trading on December 16, following the positive earnings results.
Adobe Heads for $34 on Digital Media and Marketing Drive
Graph ItNEW!Friday, December 16th, 2011 by Trefis Team
Adobe released its Q4 FY12 earnings on December 15, posting another billion dollar quarter. This has been its best quarter to date with revenues of $1.152 billion, a 14% increase year-over-year. Adobe has been focusing on its digital media and digital marketing businesses in the last quarter, and it seems like its efforts have paid off. Adobe competes with Apple (NASDAQ:AAPL), Quark and Corel in creative software, and offerings like Google‘s (NASDAQ:GOOG) Analytics in web analytics and marketing.
We have a $34 Trefis price estimate for Adobe, which stands nearly 25% above its current market price.
Adobe Earnings Preview: What We’re Watching
Graph ItNEW!Wednesday, December 14th, 2011 by Trefis Team
Adobe (NASDAQ:ADBE) will report its Q4 FY11 earnings on December 15. We take a quick look at few key items that we think will drive Adobe’s results this quarter. Adobe recently restructured its business to focus on two particular areas – digital media and digital marketing. It was also on an acquisition spree in the last quarter, acquiring four companies to further its lead in Creative software, and aid its efforts to rule the digital marketing and advertising space. In this earnings call, we will be looking at Adobe’s strategy of growing in the digital media and marketing space, as well as assess the status of its latest acquisitions. Adobe competes with Apple (NASDAQ:AAPL), Quark and Corel in creative software, and Google (NASDAQ:GOOG) Analytics in web analytics.
We have a $35 Trefis price estimate for Adobe, which stands nearly 25% above the current market price.
Adobe Update: Efficient Frontier Acquisition to Help Digital Marketing Efforts
Graph ItNEW!Friday, December 9th, 2011 by Trefis Team
Adobe‘s (NASDAQ:ADBE) stock has fluctuated wildly with the broader market in the last week, finally ending up almost flat. There have been a couple of significant developments related to Adobe, which could be instrumental in driving its revenue growth going forward. Adobe had announced that it would be restructuring its business, and would focus on digital media and digital marketing going forward.
Check out our complete analysis for Adobe
Going Forward with Digital Marketing Push
It acquired Efficient Frontier, a leading ad buying and optimization platform for Facebook and Google (NASDAQ:GOOG) AdWords, in a bid to become one of the dominant players in digital marketing and analytics. The acquisition will add multi-channel ad campaign forecasting, execution and optimization capabilities to Adobe’s existing digital marketing offering. It also brings advanced social ad buying and optimization features, as well as a social marketing and analytics platform, enabling brands to engage with their customers on social networks. Adobe also recently acquired Auditude. Together, these acquisitions make Adobe’s digital marketing solution a complete advertising management, optimization and analytics platform for search, display, video and social ads. Even Salesforce.com (NYSE:CRM) recently unveiled the Radian6 Social Marketing Cloud, to capitalize on the rapidly expanding social marketing and advertising space.
Web Analytics software, which includes the Digital Marketing Suite, accounts for nearly 10% of Adobe’s $35 Trefis price estimate, which stands nearly 25% above its current market price.
Understand How a Company’s Products Impact its Stock Price at Trefis
Adobe Acquires Efficient Frontier, Aims to Become a Leader in Digital Marketing
Graph ItNEW!Monday, December 5th, 2011 by Trefis Team
Adobe (NASDAQ:ADBE), one of the most popular creative software maker, recently announced its intentions to focus on digital media and digital marketing software and services, as part of its restructuring plan to drive revenue growth in the coming years. It has now acquired Efficient Frontier, a leading ad buying and optimization platform for Facebook and Google (NASDAQ:GOOG) AdWords. With its recent moves, and acquisitions like Efficient Frontier and Auditude, Adobe hopes to become one of the dominant players in digital marketing and analytics.
Adobe Expands Digital Marketing Offering to Support Search Marketing Campaigns
Graph ItNEW!Monday, December 5th, 2011 by Trefis Team
Adobe (NASDAQ:ADBE) is the market leader in creative software where it competes with Apple (NASDAQ:AAPL), Quark and Corel. It ventured into digital marketing and analytics with its Omniture acquisition in 2009. It recently announced restructuring plans and intends to focus on digital media and digital marketing to drive revenue growth in the coming years. It also acquired Auditude as an effort to expand its presence in the growing video analytics and advertising market.
Adobe : All Articles
- Week of 2012-01-15
- Week of 2012-01-08
- Week of 2012-01-01
- Week of 2011-12-25
- Week of 2011-12-18
- Week of 2011-12-11
- 12/16/11 Adobe Heads for $34 on Digital Media and Marketing Drive
- 12/14/11 Adobe Earnings Preview: What We’re Watching
- Week of 2011-12-04
- 12/09/11 Adobe Update: Efficient Frontier Acquisition to Help Digital Marketing Efforts
- 12/05/11 Adobe Acquires Efficient Frontier, Aims to Become a Leader in Digital Marketing
- 12/05/11 Adobe Expands Digital Marketing Offering to Support Search Marketing Campaigns
- Week of 2011-11-27
- 12/02/11 Weekly Tech Notes: Microsoft, Adobe & Salesforce.com
- 11/30/11 Adobe Update: Going Ahead with Digital Media & Marketing Push
- 11/28/11 Adobe Adds Kindle Fire Support to Digital Publishing Suite
- 11/28/11 Adobe Begins Tablet Push with Photoshop Touch & Other Creative Apps for Android
- Week of 2011-11-13
- Week of 2011-11-06
- 11/11/11 Steve Jobs’ Final Victory: Adobe Abandons Flash on Mobile
- 11/10/11 Adobe Sacks Employees, Restructures to Focus on Digital Media and Marketing
- 11/07/11 Weekly Tech Notes: Adobe & Microsoft
- Week of 2011-10-30
- Week of 2011-10-23
- Week of 2011-10-16
- Week of 2011-10-02
- 10/07/11 Adobe Acquires Typekit to Enhance its Web Design Offerings
- 10/05/11 Adobe Looking Suite at $35: New Photoshop Touch for Tablets and Creative Cloud
- 10/05/11 Adobe Furthers Its Lead in Mobile App Development with PhoneGap Acquisition
- Week of 2011-09-25
- 09/30/11 Adobe Fights On with Flash 11 Despite Being Rebuffed by Apple and Microsoft
- 09/29/11 Adobe Steps Up Creative Suite Efforts with Photoshop Elements 10 Launch
- Week of 2011-09-18
- 09/23/11 Tablets & New Software to Drive Adobe’s Growth in Q4
- 09/21/11 End of the Road for Adobe Flash on Tablets?
- Week of 2011-09-11
- 09/16/11 Adobe Earnings Preview: What We’re Watching
- 09/15/11 Adobe Bolsters Video Editing Software by Adding Iridas to its Bench
- Week of 2011-08-28
- Week of 2011-08-14
- Week of 2011-07-31
- Week of 2011-07-17
- Week of 2011-06-19
- 06/22/11 Adobe Guidance Supported by New Release & Staying Nimble in Japan
- 06/20/11 Adobe Earnings Preview: What We’re Watching
- Week of 2011-04-17
- Week of 2011-04-10
- 04/13/11 Trefis Morning Coffee – Cisco, Adobe, Pepsi & Nasdaq
- 04/12/11 The Trefis Top 5 – April 12 Insights
- 04/12/11 Adobe Banking on a Mid-Cycle Software Release to Spark Sales
- Week of 2011-04-03
- Week of 2011-02-27
- Week of 2011-02-20
- Week of 2011-02-06
- Week of 2011-01-30
- Week of 2011-01-23
- Week of 2010-12-19
- Week of 2010-11-07
- 11/09/10 Microsoft Rises on PC Refresh Cycle
- Week of 2010-09-19
- Week of 2010-08-29
- Week of 2010-08-08
- Week of 2010-08-01
- Week of 2010-07-18
- Week of 2010-06-27
- Week of 2010-06-20
- Week of 2010-05-23
- Week of 2010-05-16
- Week of 2010-04-11
- Week of 2010-03-21
- 03/25/10 Creative Suite 5 Success Important for Adobe’s Stock
- 03/23/10 Adobe Flash No Longer on the iPhone. Does it Matter for Adobe Stock?
- Week of 2010-02-07
- Week of 2010-01-31
- 02/05/10 Photoshop is 56% of Adobe’s Stock
- Week of 2009-09-13
- Week of 2009-07-19