Salesforce.com’s Enterprise App Store Goes Mobile

Salesforce.com (NYSE:CRM) is one of the leading players in the cloud-based enterprise software space, which has become increasingly competitive in the last couple of months with Oracle (NASDAQ:ORCL), SAP (NYSE:SAP) and Microsoft (NASDAQ:MSFT) now focusing on on-demand, cloud-based software to increase their share in the enterprise software market. It has announced that it is adding support for enterprise mobile apps to AppExchange, its popular marketplace for cloud apps. ^[1] AppExchange will now also host mobile apps for the iOS and Android platforms. It will showcase both HTML 5 mobile apps, as well as native apps for iOS and Android.

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Cloud computing services like AppExchange and Force.com account for nearly 37% of Salesforce.com’s $121 Trefis price estimate, which is roughly equal to its market price.

Salesforce.com Pushing to Make the Cloud More Mobile and Social

While other enterprise software giants rush to launch new cloud-based software, Salesforce.com is focused on making its cloud-based offerings more mobile and social. It recently acquired Model Metrics, a cloud computing consulting and services company which helps enterprises adopt and migrate to cloud-based solutions and has a special focus on mobile and social technologies. This indicates that Salesforce is keen to expand in the mobile enterprise software space.

By taking AppExchange mobile, Salesforce.com is trying to capitalize on the growing enterprise focus on smartphones and tablets. SAP recently launched a mobile enterprise app store too based on its Sybase Unwired platform. Adding mobile support to AppExchange will mean additional revenue for Salesforce.com as it drives software sales of its own as well as those of its partners.

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1. Salesforce Takes AppExchange Mobile, ReadWriteWeb [↩]