Microsoft Trying to Expand Enterprise Reach on Other Mobile Platforms

MSFT: Microsoft logo

Microsoft (NASDAQ:MSFT) has signed a protocol licensing agreement with AgreeYa Mobility, which should increase the usage of Microsoft’s enterprise offerings on other non-Microsoft platforms. As per the agreement, Agreeya will create apps that connect to Microsoft’s enterprise applications and services for Android, iOS, Blackberry and other mobile platforms. [1] This joint effort will enable Microsoft to expand the reach of its enterprise offerings across a wide range of mobile devices and tablets. Microsoft is one of the largest enterprise software makers in the world and competes primarily with Oracle (NASDAQ:ORCL), SAP (NYSE:SAP), IBM (NYSE:IBM) and (NASDAQ:CRM).

See our full analysis for Microsoft

Enterprise software, including Office and SQL Server, account for a combined 45% of Microsoft’s $32 Trefis price estimate, which stands nearly 25% above its current market price.

Relevant Articles
  1. Microsoft Stock Outperformed The Expectations In Q4
  2. Microsoft Stock Is Fairly Priced At The Current Levels
  3. What To Expect From Microsoft Stock In Q3?
  4. Microsoft Stock To Edge Past Consensus In Q2?
  5. Microsoft Stock Lost 7% In One Week, What To Expect?
  6. Microsoft Stock Topped The Expectations In Q1, What’s Next?

Microsoft Targeting Mobile Enterprise Software Market with Recent Moves

AgreeYa will develop apps which can connect to Microsoft’s services like Remote Desktop Services, Windows Azure, Active Directory and SharePoint among others.

AgreeYa Mobility’s CEO said:.

A very large percentage of enterprises are utilizing Microsoft applications and are demanding access to those applications on their mobile devices and tablets. By entering into this protocol licensing agreement, AgreeYa Mobility obtains the rights under Microsoft patents to implement Microsoft communication protocols. In addition, customers will gain access to applications and services that work seamlessly across Microsoft technologies, allowing for a compelling unified user experience on non-Windows mobile platforms.

The use of smartphones and tablets in the enterprise is growing at a rapid pace. SAP, and others are already focusing on mobile apps; SAP has launched an enterprise mobile app store supporting all major platforms. Microsoft recently announced that it’ll be launching Lync chat apps for all major mobile platforms including iOS, Android, Windows Phone and Blackberry. With this move to support all major mobile platforms, Microsoft aims to increase its market share in the enterprise software market, which is growing increasingly competitive.

We have a $32 Trefis price estimate for Microsoft, which stands nearly 25% above its current market price.

Understand How a Company’s Products Impact its Stock Price at Trefis

  1. Protocol licensing agreement advances interoperability between Microsoft applications and services and non-Microsoft mobile platforms, Press Release []