Dunkin’ Donuts Updates: Adds Hillshire Sausage to Breakfast Menu Items
Dunkin Donuts, owned by Dunkin Brands (NYSE:DNKN), has tied up with Hillshire Farm to introduce the new smokehouse sausage breakfast sandwich, which will feature Hillshire’s sausages. [1] This would be the latest addition to Dunkin Donut’s lineup of breakfast sandwiches, served fast and fresh, and served all day long. Dunkin’ Brands competes with McDonald’s (NYSE:MCD), Starbucks (NASDAQ:SBUX), Krispy Kreme, Dairy Queen and Cold Stone Creamery, among others. Dunkin Brands also owns Baskin-Robbins.
We estimate a $29 price for Dunkin’ Brands, which is about 18% above the market price.
See our full analysis of Dunkin’ Brands here
We believe that the 9,900 unit-chain restaurant contributes around 63% to the total stock price of Dunkin Brands. The rest is mainly contributed by Baskin-Robbins.
Restaurants chain are increasingly trying to come up with innovative menus as they try to combat the eat-what-I-want-when-I-want syndrome that has hit the nation. [2] Dunkin Donuts recently also launched a new holiday menu which included Mint Hot Chocolate, Warm Cinnamon Swirl Muffin, Hot and Iced Lattes and Holiday Donuts.
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Understand How a Company’s Products Impact its Stock Price at Trefis
Notes:- Dunkin’ Donuts Teams Up With Hillshire Farm For New Smokehouse Sausage Breakfast Sandwich, DailyMarkets, November 7,2011 [↩]
- Weird eating habits in U.S. challenge food industry, AZ Central, November 24,2011 [↩]