Top 2 Sources of Value for Limited Brands

Limited Brands (NYSE:LTD), a specialty apparel retailer focused on lingerie, beauty and personal care products, competes with retailers like Abercrombie & Fitch (NYSE:ANF), American Eagle (NYSE:AEO), Ann (NYSE:ANN), Gap (NYSE:GPS), and J.Crew Group (NYSE:JCG). Some of its popular brands include Victoria’s Secret in the lingerie business and Bath & Body Works in the personal care segment.

We maintain a $35.35 Trefis price estimate for Limited Brands’ stock, which is about 10% below the market price. Below we take a look at 2 business segments which mean the most for Limited Brands.

1) Victoria’s Secret U.S. Stores – represents 32% of the Trefis estimate for Limited Brands

Victoria’s Secret U.S. stores offers an extensive product line. The brand is predominately recognized for ample selection of lingerie and sleepwear. Victoria’s Secret also offers a wide array of clothing, shoes and swimsuits.

Victoria’s Secret Beauty is a line of cosmetics offering high quality cosmetics for eyes, face, and lips to suit a wide array of skin-tones. It also includes best selling fragrances and are available in all Victoria’s Secret stores.

See the top forecasts for Victoria’s Secret U.S. Stores division

2) Bath & Body Works US Stores – 25%

Bath & Body Works U.S. stores cater to the complete well-being of customers by providing shower gels and lotions, aromatherapy, antibacterial soaps, candles and personal care accessories.

The core of Bath & Body Works is its Signature Collection, antibacterial and home fragrance product lines, which together make up the majority of sales and profits for the business..

Bath & Body Works stores also offer the C.O.Bigelow and White Barn Candle Co. brands.

See the top forecasts for Bath & Body Works US Stores division

See our full analysis for Limited Brands.