Trefis Insights from the Week – Technology Media & Telecom

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Below are insights we published at Trefis this past week.

Technology Media & Telecom

Facebook (Private)

We expect Facebook’s Ad Revenue per Page View (RPM) to increase as ad targeting on Facebook improves …

Facebook has seen a 400% increase in valuation in the past 18 months – increasing from DST’s $200 million investment at a $10 billion valuation in May 2009 to the current $1.5 billion investment at a $50 billion valuation in January 2011 …

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Nokia (NYSE:NOK)

We believe that some long-term issues still persist for Nokia, and it will need to improve upon its design and app ecosystem to catch up with the competition

NetApp (NASDAQ:NTAP)

Going forward, we expect NetApp to continue gaining storage market share as increased adoption of cloud leads to higher demand for virtualized storage infrastructure

We remain optimistic for NetApp as cloud as a concept gains increasing popularity and foresee its large scale adoption and believe a few surprises (like F5’s) do not indicate any long term threat to the cloud industry on the whole …

IBM (NYSE:IBM)

IBM’s solution has self-configuring, self-managing and self-protecting features enable easy installation and management, and can be administered via a web interface

Verizon is confident that its network will be able to handle the increased data load from iPhone users, despite offering an unlimited data plan that could add a few extreme data hoggers …

Motorola Mobility (NYSE:MMI)

Although Motorola has tried to turn around its fortunes with the introduction of more than 20 smartphones in 2010, its market share still declined because only a few smartphones like Droid could make a mark

As Motorola has increased focus on smartphones, potentially higher smartphone sales could also prompt upside in average pricing and, consequently, gross margins …

Google (NYSE:GOOG)

If Google can understand its users’ interest and preferences better by stitching their information across different platforms to build a profile, it could provide better targeted ads to its users

Amazon (NASDAQ:AMZN)

Cheaper prices for the shorter format e-Books compared to traditional e-Books could also mean that unit sales of e-Books from the Kindle store will likely go up

Intel (NASDAQ:INTC)

Intel plans to refresh its entire Xeon product line in first half of 2011, which could lead to more advanced and higher priced server microprocessors being introduced

Intel has stated that it will be ready to compete with ARM processors in terms of power consumption by the time the Windows version for tablets is launched …

Research in Motion (NASDAQ:RIMM)

RIM sold around 48 million smartphones in 2010, and its mobile phone market share has slowly but steadily increased from 0.6% in 2006 to around 3% in 2010

News Corp (NYSE:NWS)

In the years ahead, it is possible that the amount of time people spend watching TV could decline due to cannibalization from social networks

If the two sequels are as successful as the original Avatar, their addition to News Corp’s stock value could be about 2% given a roughly $53 billion total value estimate for the company. …

Microsoft (NASDAQ:MSFT)

Microsoft has been less successful than its competitors in the mobile market and has so far been unable to demonstrate that it can be a leading player in this space

Microsoft Dynamics CRM has openly announced that eligible customers will receive up to $200 per user as rebate if they switch from Salesforce.com or Oracle to Microsoft …

Google (NASDAQ:GOOG)

To manage expected increases in internet traffic, advertising transactions, new products and services, and to support its overall global business expansion, Google will need to increase its capital spending going forward

Dell (NASDAQ:DELL)

We estimate that this net cash position represents nearly 22% of Dell’s stock value, which is notably higher than for most competitors like HP, Intel and even Apple

Adobe (NASDAQ:ADBE)

Although Apple’s iPad dominated the tablet market in 2010, it is bound to get more competition from Android in future

Apple (NASDAQ:AAPL)

We estimate that Apple sold just under 15 million iPads in 2010, and we expect its sales to increase to around 35 million by 2013, a 35% CAGR

Ebay (NASDAQ:EBAY)

Paypal’s BML service is particularly attractive for consumers who can’t use credit cards because they either don’t have them or have maxed out their credit limits

DirecTV (NASDAQ:DTV)

Apart from its exclusive offerings and technological initiatives, DirecTV also maintains high standards for customer service, which should limit churn in its customer base going forward

Nvidia (NASDAQ:NVDA)

Nvidia’s new chip is likely to gain higher adoption on the grounds of its performance as well as link to the android operating system

CBS (NYSE:CBS)

Radio operates 130 radio stations in the U.S. and offers its audience several formats through the combination of on-air, online and new media platforms

Sprint (NYSE:S)

Sprint’s does not currently offer any tiered pricing plans, but its recent move will facilitate revenue extraction from the surge in data demand