What Is Twitter’s Ad Revenue Opportunity From Passive Users?

December 18th, 2015 by Trefis Team
45.08
Trefis
TWTR: Twitter logo
TWTR
Twitter

Twitter Can Easily Add $2 Billion In Revenue By Monetizing Passive User Base

 


Twitter Q1_A

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See Table 1 & Table 2 below for derivation of passive user base split and ad pricing.

Twitter Q1_B

 

Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Twitter

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